Ashley is an Atlanta-based Creative Director who is passionate about consumer brands and has over 15 years experience in creating meaningful, results-driven creative solutions. She has worked with clients such as Angel Soft, Dixie, GP Pro, Kids2 and Brawny and currently leading the art direction team at an in-house agency.
Creative Direction: Strategy and Leadership
Photography & Video: Art Direction & Production
Branding: Visual Identity & Managing Design Systems
Packaging: Primary, Secondary & POP Design
Digital Marketing: Channel Strategy & Content Creation
Consumer Research: Test Stimuli & Concept Testing
Design Thinking: Sprint and Brainstorm Facilitation
Innovation: Growth Hacking & Rapid Experimentation
Soft Skills: Collaboration, Problem Solving & Empathy
Software: Adobe CC, Microsoft Office, Workfront, Capture One, Frame.io, Mural
“Ashley has leveraged her extensive experience and expertise within the advertising industry to identify and provide solutions for inefficient processes, grow existing and develop entirely new capabilities and services for Campfire to offer the business, implement new ways of collaborating both internally and with clients, and used her passion to push the team to deliver better and more effective creative solutions for the requests that we receive.”