EcoSmart® Brand Launch Campaign

Eco-Friendly Convenience

Consumers love the convenience of paper plates, bowls and cups, but feel guilt over how disposable products impact the environment. Introducing EcoSmart®—eco-friendly tableware made with 100% recycled fiber. From brand equity and visual identity development to packaging and surface design, the EcoSmart® brand was created almost entirely by the in-house agency team in collaboration with our brand partners. After initial testing in the market, we created digital marketing collateral to support the brand’s official launch, including web design, eCommerce content, social and banner ads.

Results

EcoSmart® is newly launched on Amazon.com and Walmart. Our digital marketing creative was recognized by GD USA in their 2022 In-House Design Awards.

Client:
EcoSmart®