Energetic and detail-oriented design professional with a passion for creative thinking and problem solving. Believes that successful design is rooted in strategy, driven by empathy and informed by consumer insights. Experienced in utilizing the power of design to drive value for brands by creating solutions that get to the heart of human needs and deliver on business objectives. Passionate about leveraging lean start-up methodologies and design thinking to accelerate innovation and find growth engines for new brands and product concepts.
Over ten years of experience in the CPG industry delivering award-winning design solutions for brands such as: Baby Einstein™, Disney® Baby, Stainmaster® Household Cleaning Products, Dixie® Premium Paper Products, Mardi Gras® Napkins and more.