After a successful initial launch into home cleaning products for carpet and flooring, Stainmaster® saw a bigger opportunity for the brand to branch out into all areas of home cleaning.
In order to compete as a challenger brand in this market, Stainmaster needed its branding to communicate trust with a look that could command a premium price point. Photography and color were leveraged as key differentiators at shelf to drive sales.
Branding, Packaging & Art Direction: Ashley French
Photography: Tribuzio-Hilliard Studio