In 2016, Mardi Gras® was facing dwindling sales and massive category decline. In addition to these headwinds, the brand’s largest retailer, was also challenging on lack of differentiation compared to private-label offerings.
So we revolutionized the brand and re-positioned to target busy, practical moms with a real-life attitude and a new product promise: We’ll get your kids talking at the table! Immediately after relaunch, the brand saw a 50% lift in sales and an incredible 70% lift in distribution.
Brand Identity, Packaging, Art Direction: Ashley French
Copywriting: Andre Arriaga
Product & Packaging Illustration: Mike Lowery & Flood Creative