The brief for this project gave the team freedom to explore ways to make the Dixie® brand more meaningful to its consumers. We were able to leverage trend and research to identify an exciting opportunity for Dixie® to win with moms and kids. Dixie® Craft-imals™ is the quality disposable paper products mom can trust with safari animal designs that kids’ love…but, as a bonus, each product can be transformed into a craft project with just a pair of kid-safe scissors. These products not only make mealtime more fun, but also provide an easy, low-mess and budget-friendly way to get kids off screens and engaged in a creative project!
Identity, Product Concept, CW, & Art Direction: Ashley French
Illustration & Surface Design: Eden Peterson
Packaging Design: Lawson Belcher & Dave Tesnar
Photography: Creative Drive/Totem
Craft Design & Product Usability Testing
RRP’s & POS Display
Photography & Video