Bright Starts® was interested in expanding beyond baby toys and gear into pacifiers and teethers. The market was dominated by trusted and doctor-recommended products. So, while it was imperative that the brand be recognizable to its loyal consumers, it was also necessary to depart from its typically more playful look to create a sub-brand that parents could believe in.
Introducing, Bright Starts® Soothing Essentials™ line of products.
Branding, Packaging & Art Direction: Ashley French
Photography: Acres Studios